Since its introduction to the Windhoek public transport sector in February 2018, Cab App service provider, LEFA, empowered and supported by Namibia Breweries Limited (NBL) – a subsidiary of the Ohlthaver & List (O&L) Group –, has grown significantly in its presence, and is a trusted public transport option for many. NBL last week re-affirmed its support of LEFA when Managing Director, Marco Wenk announced NBL’s continued and further support to strengthen LEFA’s operations following the impact of COVID-19.
Wenk: “We were looking at establishing a service to provide consumers with a safer alternative, and in support of our call to the public to refrain from drinking and driving. While we were in the early stages of developing such an initiative, Melkisedek Shivute Ausiku, affectionately known as ‘Melkies’ approached us for support. We then decided to divert our efforts into supporting this passionate young entrepreneur.” In re-affirming its support of LEFA, NBL made N$150 000, 00 available for marketing purposes to regain the lost traction due to the COVID-19 pandemic, and also for the continued development & maintenance of the LEFA app. Founder of LEFA, ‘Melkies’ says the service was inspired by his passion to solve problems such as the bad habit of driving under the influence of alcohol. Melkies: “The past two years have seen LEFA grow into a known and trusted service provider in the community of Windhoek. COVID-19 has presented some serious challenges, but NBL through their continued support came through for us. Companies such as NBL should be commended for their support and efforts to add value locally and help SMEs keep afloat. We will forever be grateful for the partnership with NBL as a safe, reliable and convenient passenger transportation service.”
LEFA currently has 45 drivers. The App is available for download and is currently only effective in Windhoek, while according to Melkies plans are underway to roll out the service to other towns in the country in the near future. The word “LEFA” is derived from the Oshiwambo word for lift.