OLFITRA Board appoints Chief Experience Officer Franziska Rueeck as Director

Windhoek, Namibia – 3 July 2024 – The O&L Group is pleased to announce the appointment of Franziska Rueeck, esteemed Chief Experience Officer, as a Director of the Ohlthaver List Finance Trading (Pty) Ltd (OLFITRA) Board, effective 26 June 2024. This strategic appointment is a testament to Franziska’s outstanding contributions across the O&L Group, reflecting the company’s commitment to being Authentic, Caring, and Passionate.

Franziska brings a wealth of knowledge and expertise in creating exceptional experiences that resonate deeply with O&L’s values. Her visionary leadership and dedication have consistently elevated the standard of excellence within the organisation, ensuring that every interaction reflects the core essence of O&L.

Franziska’s appointment comes at a pivotal moment as O&L drives forward with its Vision 2029. This vision is not merely a roadmap but a commitment to excellence in every facet of operations, ensuring that the expectations of stakeholders are met and exceeded. Her attention to detail and commitment to high standards will enhance quality assurance, ensuring the consistent delivery of top-tier products and services.

As Chief Experience Officer, Franziska has revolutionised customer experience. As Director, she will further prioritise customers, creating meaningful and memorable interactions that foster loyalty and satisfaction. Her understanding of brand values and authentic communication will strengthen brand representation, ensuring that every stakeholder interaction reflects O&L’s integrity and commitment to excellence.

Franziska’s role will enhance both internal and external communication, fostering transparency and engagement and ensuring clear, consistent messages aligned with strategic objectives. She embodies the core values of Authenticity, Care and Passion, and her leadership will reinforce these values across the organisation, making them integral to O&L’s identity and actions.

Sven Thieme, Executive Chairman and OLFITRA Board Chairperson, commented on the appointment: “Franziska’s visionary approach and dedication to our values make her the perfect fit for this role. Her leadership will be instrumental as we continue our journey towards Vision 2029, driving excellence and fostering a culture that truly embodies who we are. Franziska’s influence will be invaluable in achieving the goals of Vision 2029 and realising O&L’s full potential. The company looks forward to her continued contributions and leadership in this new chapter.”

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