Model, the wholly Namibian-owned retailer within the Ohlthaver & List (OL) Group, has officially launched Model Seagulls in the heart of Walvis Bay, further strengthening its presence at the coast while creating employment, supporting local businesses and expanding opportunities for Namibian suppliers. Representing an investment of approximately N$33 million, the project delivered significant economic benefit during construction, with around 75% of the spend directed to coastal service providers.
At the centre of the new store is a team of 70 employees, including 29 new hires. The remaining positions are filled by employees who successfully applied from other Model stores, while 12 previously fixed-term employees have secured permanent roles. Together, these figures reflect the store's immediate contribution to employment and economic activity in the Erongo region.
Local economic impact at Model Seagulls is also felt across its supply chain. Approximately 95% of Model's supplier base consists of Namibian suppliers, supported by a dedicated Namibian buying team with full decision-making authority over product sourcing and range selection. At the coast, Model has secured partnerships with local SME’s who provide daily and weekly deliveries of fresh flowers, fruit and vegetables, as well as locally roasted coffee, ensuring that coastal businesses form part of the store's value chain.
Delivering the keynote address at the official event on behalf of the Governor of the Erongo Region, the Mayor of Walvis Bay, His Worship Johannes Shimbilinga, said: “Retail investments of this nature have an impact far beyond the store itself. They create employment, open markets for local producers and entrepreneurs and support a wider network of service providers. By investing in Walvis Bay and prioritising Namibian suppliers, Model is contributing to a stronger, more inclusive regional economy.”
According to Executive Chairman, OL, Dr Sven Thieme, this new store reflects confidence in the coastal economy and OL's long-term commitment to Namibia's growth. He advised: "Model Seagulls reflects our belief that growth must create value and improve lives. While buildings, products and technology can be replicated, culture and how we make people feel cannot. This store brings Model’s world-class retail experience to Walvis Bay, supported by a proudly Namibian team committed to serving every customer with authenticity, care and passion.”
Model Seagulls forms part of the retailer's phased national growth strategy and brings Model's signature shopping experience to the coast. The store features expanded fresh produce ranges, a premium wine cellar, dry-aged meat offerings, gifting, wellness products, fresh flowers, self-checkout stations, Model More Click & Collect and a robotic store assistant. It also introduces Model's personalised service approach through the Golden Ambassador.
The opening represents a further chapter in the story of a landmark Walvis Bay retail destination. Located on the site of OL’s historic Seagulls Shopping Mall, the property has served the coastal community for decades and has benefitted from ongoing investment aimed at safeguarding its long-term value.
