As a proud sponsor and owner of the annual Windhoek Oktoberfest, Namibia Breweries limited (NBL) - a subsidiary of the Ohlthaver & List (O&L) Group – on Tuesday, 19 May 2020 announced the official cancellation of the 2020 event, following the outbreak of COVID-19 and the directive from the Head of State, His Excellency Dr. Hage Geingob, that all big events be cancelled or put on hold.
NBL Global Marketing Manager, Rene Duffy: “It is with a heavy heart that NBL herewith announces the cancellation of the annual Windhoek Oktoberfest scheduled for the 30th & 31st of October 2020. This difficult decision was necessitated by the current uncertainty the world faces, and the fact that under these circumstances, it is impossible to, with confidence, meticulously plan an event of this magnitude. As you know, we take great pride in the Oktoberfest and how it evolved over the last ten years from a small event of circa 300 people, into a two-day event with approximately 6 000 Fest-goers, many travelling from far and wide to attend what has fondly become known as the jewel in the crown of NBL’s events calendar.”
Duffy further stressed the Oktoberfest’s commitment to making up for the absence of this year’s event in the planning for next year – that supporters of the event can look forward to much more than what they are used to. She emphasized that the authenticity of the annual Windhoek Oktoberfest has contributed significantly to its success and is dependent on 3 fundamentals; namely the Fest-goers, the special Festbier and thirdly, the world renowned Kirchdorfer band and their supporting acts like the Schuhplattler that travel all the way from Germany. Duffy: “Conscious of not creating unnecessary risk for our long standing partners, ourselves, and any of our stakeholders who are integral to the success of the event, we have opted to take a break, and ensure we use this time to start brainstorming and conceptualizing our return in October 2021 - with an even more memorable experience than before! We sincerely thank you for your understanding and look forward to Oktoberfest 2021 together.”